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Olympic gold medallist Max Whitlock stars in a series of spoof ads to launch unique new perfume – capturing the essence of freshly laundered clothes
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The new scent has been specially created to celebrate the arrival of Samsung’s latest ecobubble washing machine and is presented in bottles which perfectly replicate the machine1 of 5 -
The fragrance captures the elusive smell of ‘clean sheets’ and ‘machine powered freshness’ – following new research which cites ‘fresh laundry’ as one of the nation’s favourite smells2 of 5 -
The campaign gently mocks traditional perfume ads. Max emulates some of the world’s most famous ads and showcases his impressive pommel horse moves on top of the machine as he promotes the new perfume.3 of 5 -
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The launch video pays homage to Brad Pitt’s infamous commercials for Chanel No.5 – with our greatest young Olympian in philosophical and moody mode as he ponders the mysteries of life and laundry.4 of 5 -
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Max can also be seen putting his spin on well-loved and celebrated ads such as Dolce & Gabbana’s Light Blue commercial (originally starring David Gandy) and Versace’s 2014 advert for Eros. Max said: “This new Samsung machine is an amazing piece of kit – it washes clothes brilliantly but also doubles up as a perfect pommel horse.
The perfume smells amazing too – as athletes we spend much of our working lives surrounded by sweaty kit so we appreciate the refreshing smell of clean laundry more than most!’5 of 5
